This new departure soon eclipsed the retail side, and ultimately Mr. Darnell decided to devote his energies wholly and solely to Factoring. Thenceforward, the firm's turnover developed rapidly. An extensive range of Boots and Shoes was always on hand, and Retailers soon realised the advantage of being able to purchase just what they required in assorted sizes. Year in and year out the firm's activities increased and new customers were added to the existing clientele. Extensions of premises became imperative, and first one building and then another was added till they became possessed of the fine block of premises in which they are trading to-day, viz.: 78, 80, 82, 84, 86, 88, 90, 92 and 94, Kingsland Road, where they claim to carry as large and as representative a range of Footwear at all prices as the keenest or most exacting buyer can desire. Some idea of the wonderful growth of the firm's business will be gathered from a glance at illustrations of the premisesshowing their extension from 1891 to the present date.
Messrs. J. Darnell and Son supply every conceivable requirement of the Boot and Shoe Retailer and spare no effort to give their customers the best possible value and service.