Cecil Daniels is first found in the trade directory of 1924 trading as a boot heel maker, but no
address is given. From this bill head, he must have teamed up with John Ashford in that year.
Perhaps they cleared a room to expand the business as the bill above was goods purchased by
Annie Mole in preparation for her marriage in 1925: 7 pictures, an oak sideboard and two bowls.
In 1928 Ashford and Danields were trading as boot heel makers at 94 Moor Road.
From 1931 until 1934 John A Ashford was trading alone at the same address.
Nothing further is known of this company.