|Alexandra Rose Day is a charitable fund raising event held in the United Kingdom since 1912. It was launched to mark the 50th anniversary of the arrival in 1862, of Princess Alexandra, the consort of King Edward VII, from her native Denmark to the UK, for their wedding in 1863. The Queen requested that the anniversary be marked by the sale of roses in London to raise funds for her favourite charities.
The first event raised £32,000, the funds raised were a great benefit to hospitals, and the annual drive became an institution, one of the chief attractions of London's summer, with Queen Alexandra as the star. Her last Rose Day was 1923, the 60th anniversary of her marriage. She died two years later, in 1925.