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Don Wills - Palace Motors

a billhead for Palace Motors c 1966
A billhead for Palace Motors

When Don Wills came back from his RAF service he wanted to set up in business and decided to start a Taxi service.

His older brother, Horace, was a wireless engineer and with his help, Don soon installed radios in his vehicles and was the first in the area to operate radio controlled taxis.
The taxis in the late 1950s
The taxi fleet in the late 1950s
Don answers the radio phone
Don Wills answers the radio-phone in the taxi


At first, in 1956, they took a 'kit' with them.
The first vehicle to have a radio fully installed was a 1957 Vauxhall Wyvern and they installed a Pye.


Mrs Wills Beryl Ireson
Mrs Wills takes the calls & Beryl Ireson plots the position of the taxis

Northamptonshire Advertiser, August 1957

The traveller at Wellingborough station wanted a taxi to Rushden, so he rang a Rushden firm and settled down to wait for the car to arrive.  Before he had had time to get properly settled, however, he was greeted with "Your taxi, sir", and there—much to his amazement—was the car he had asked for.

It was just one instance of the improved service available to the customers of Mr. D. E. Wills, taxi proprietor, Alfred Street, Rushden, since he started a "radio taxi" service just before August Bank Holiday.

In this particular instance one of the cars was on its way from Chelveston to Wellingborough with a fare when the phone call from Wellingborough was received at the office. The message was immediately passed by radio to the car and after dropping his fare the driver went straight to the station.

Call Signs

This kind of thing, added to the fact that the three "radio taxis" can always be located, makes Mr Wills a highly satisfied man. First taxi proprietor in Rushden to adopt this technique, he thinks that the nearest firms with radio taxis are at Northampton and Newmarket.

Already adept at calling up "Rush Victor", "Rush Yoke" and "Rush Zebra"—the call signs allocated by the post office to the three cars—are Mrs. Wills and Miss Beryl Ireson, who share the duties of operating the transmitting land receiving set in the Alfred I Street office. The set, small and easy to work and enclosed in a smart wooden cabinet which I matches the desk and filing cabinet, calls up all three cars,  whose drivers can hear every message sent out from the office. Sets in the cars only transmit to the office and the drivers cannot, hear  each other.

Mr. Wills found that the Bank Holiday rush was reduced to a very orderly affair  with the assistance of the radios. It has not been all plain sailing, however. One set was rather weak and has had to receive attention from a representative of the manufacturing firm, and the operators at  the office find that when the cars are on their way to Raunds, Chelveston or Bedford reception is weaker than when they are going to Northampton or Kettering.

It has not taken Mr. Wills and his drivers long, however, to find ways and means of overcoming these snags. If they are a long way away from the office or in one or the "weak" areas it pays to stop the car on top of a hill Reception is then quite good.

There is one other snag - television interference. If a driver is transmitting as he passes a house where a television set of a certain frequency is on, the sound on the television cuts out and is replaced by the driver's voice giving his message to "Rush Control". This only affects a limited number of televisions and the break is very short. Rejectors can be fitted to the television to prevent this interference.


The success for this business continued along side a new venture - a driving school. Again, it was the first in the area and began in 1957, when Don & June purchased the old Palace Cinema, and so they called it the Palace School of Motoring.

Alongside the driving school they operated a car hire for 'self drive'.
Two learner driver cars
The old Palace cinema became a show room for the vehicles - 1962

Don, Rae & George in 1967 They also started a repair and servicing department operating from John Street.

Here they became the agents for Fiat Motors and also used Fiats as the driving school cars.
Don Wills with Rae Harrison & George Valentine in 1967

In 1966 the premises were refurbished.
John Palmer was the first instructor Three driving school cars
Frank West - first driving instructor
1966 after renovations to the property

The Fiat agency
In 1985 Don retired, the old Palace premises were vacated, all vehicle sales moved to John Street, and the property was sold.




The old Palace was rented by the Salvation Army's Charity Shop as a furniture showroom for a time, and it was then redeveloped into flats by the owner.




The School of Motoring moved into the shop oposite where Don's father, Frank Wills had earlier traded as an outdoor beer house.

The Fiat agency in John Street

The company also entered the carnival parade in 1981.
To celebrate the Royal wedding The lorry carrying the "wedding party"
In celebration of Prince Charles' marriage to Diana

Advert for the Fiat Panda cars
This float advertising the Fiat Panda

The Palace Motors float for an earlier Carnival
Year unknown

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