In 1903 the shop was kept by William Mark, stationer and bookseller. Edward Croft traded at 74 High Street from 1904. The business became Croft & Nichols in about 1912, and continued until about 1939.
The window advertises Cycling Maps, Cricket and Lawn Tennis Goods, Easter Cards, Travelling Bags & Dress Baskets.
By 1955 the Co-op had established a chemist and photographic department in this shop.
A book label
The shop from a postcard 1905
This large Croft & Nichols envelope was found, during building work in 1989, at 118 High Street.
It contained a large sheet of carbon paper.